Gems from Earth-friendly Materials Service
A Quality Standard for Gemstones
An initiative of Ethical Markets Media and the EthicMark® Awards for Advertising
There is a social disconnect in giving mined gemstones linked to
*wars and human rights abuses *poor living conditions *child labor *environmental degradation as
tokens of love




EthicMark Gems Mission
EthicMark GEMS challenges global mining of gems –
Unnecessary now that human science creates gems indistinguishable from those mined.
EthicMark GEMS certifies only gems created by Earth-friendly materials science, are conflict and cruelty free, more humane and sustainable.
Inviting Comments
Hazel Henderson, CEO Ethical Markets, and LaRae Long, Executive Director of Ethical Markets, have pledged to adhere to the EthicMark® GEMS standard.
In their own lives, this manifests as choosing, henceforth, never to purchase jewelry which does not meet the standard. Read our personal pledges.
As the EthicMark®GEMS standard evolves, as all things in nature do, we welcome your feedback.
What is your impression?
What might improve the standard?
Take the pledge!
Pledge, whether for yourself or gift-giving, never to purchase mined gems. Choose jewelry crafted from lab-created gems or sustainably sourced organic materials. Keep mined pieces with sentimental value and gift away, to loved ones or good causes, jewelry comprised of mined stones.
I pledge, whether for myself or gift-giving, to choose jewelry crafted from plant seeds or lab-created gems. I will only keep mined pieces received in the past with sentimental value and will gift away, to loved ones or good causes, jewelry comprised of mined stones.
“As creator of the EthicMark® GEMS, I pledge, whether for myself or gift-giving, to always opt for jewelry crafted from plant seeds, naturally occurring stones or lab-created gems. I will only keep mined pieces received in the past with sentimental value and will continue, as I have already, to gift away jewelry comprised of mined stones. I will also donate pieces to fundraising efforts which address the injustices and environmental degradation of mining.”
~ Hazel Henderson
“I personally pledge to never purchase a mined stone for jewelry. Of the jewelry I currently own, I will only keep those pieces received as gifts with deep sentimental value. I will ask my loved ones to refrain from mined stones as gifts, and I will encourage them for themselves or gift-giving to explore the many beautiful, conflict-free, cruelty-free options available.”
~Rosalinda Sanquiche






Partners and Resources
We are happy to showcase artisans, retailers, manufacturers, secondary markets and service providers working ethically and sustainably in the jewelry industry.
Service Providers
Manufacturers and Secondary Market
Artisan & Retail Jewelers
News
Ultra-thin slices of diamonds reveal geological processes
Time To Phase Out Cruel, Polluting Gem Mining Worldwide
Slave free chocolate, global value chains and delicious ‘Chocolonely’
One of the world’s biggest diamond mines opens — in remote Canada
Leonardo DiCaprio bets on Lab-grown Diamonds
Lab-Created Diamonds: An Emerging Movement to Protect People and Places
Diamond Industry: In the rough
Corruption soils Afghanistan’s bright blue treasure
BEYOND BLOODSTAINED GEMS: NEW SCIENCE AND STANDARDS
BDI NEWSLETTER – JUNE 2017
BDI NEWSLETTER – MAY 2017
Ada Diamonds becomes world’s first exclusive high-end jeweler of Lab-grown diamonds
Learn More
Glossary for Gemstones 101
The vocabulary used to describe gems, particularly mined versus other gems, is not set in stone (I know – groan!). Below is an alphabetical list and layperson’s definition of some of the most common terms.
Come back as the list is updated.
Carat – the size of precious gemstones; applies to mined, synthetic and simulant gems. Simulants are often sized in mm instead.
Clarity – internal or external characteristics – inclusions – in a gemstone that are byproducts of gemstone formation. These are sometimes considered flaws. They can be used to identify individual stones. Mined and synthetic gems can have inclusions.
Color – when grading diamonds, color ranges from nearly colorless to tints of yellow or brown. Traditionally, the whiter or more colorless the diamond, the greater the value. Mined and synthetic gems develop with these gradations. Simulants are purposefully created colorless or with a variety of different colors.
Conflict diamond – As per the United Nations definition, conflict diamonds are “rough diamonds which are used byrebel movements to finance their military activities, including attempts to undermine or overthrow legitimate Governments.”
Conflict-free diamond – There is no single definition of conflict-free diamonds. Rather, definitions begin with the UN definition as a baseline, diamonds NOT use to “finance military activities,” often adding more stringent criteria addressing human rights.
Cut – the style, shape, proportions and relationship with light of gemstones are determined by the skill of the cutter or detail of the cutting process in conjunction with the crystalline attributes of the uncut stone. Grading is based on how the cut optimizes beauty and overall appeal.
Diamond – a crystalline carbon that is the hardest known mineral, is usually nearly colorless, that when transparent and free from flaws is highly valued as a precious stone, and that is used industrially, especially as an abrasive. Diamonds can be mined or lab-created, either process creating stones with identical chemical composition.
Inclusions – internal or external characteristics of a gemstone that are byproducts of gemstone formation. These are sometimes considered flaws. They can be used to identify individual stones. Quantity and size of inclusions are used to determine clarity. Mined and synthetic gems can have inclusions. Simulants do not.
Kimberley Process – a joint governments, industry and civil society initiative to stem the flow of conflict diamonds – rough diamonds used to finance wars.
Lab-created – refers to gemstones NOT originating from a mine. Can refer to identical, synthetic, simulant or stones similar to mined gemstones.
Lab-grown – refers to gemstones NOT originating from a mine. Most often refers to identical, synthetic or simulant gemstones.
Mined – refers to stones mined from a cave or mining pit or retrieved from the surface when unearthed by wind or water erosion.
Real – refers to gemstones which are naturally occurring or chemically identical to naturally occurring stones. Often the term is used in marketing by mined stone providers to imply a lack of authenticity in lab-created stones. This misperception is gradually changing.
Similar – an infrequently used term which refers to stones whose appearance is similar to mined or synthetic stones. The chemical composition is often significantly different; Color, Cut and Clarity can vary; visual characteristics can change over time as in clouding; hardness can be significantly lower. Examples include glass, cubic zirconia, moissanite and other forms.
Simulant – refers to manufactured gemstones chemically different from naturally occurring gemstones but which appear the same to the unaided eye. Simulants can be manufactured to any Color, including colorless; have the highest Clarity as the manufacturing process does not create inclusions; can be Cut in any form and often with greater light-capturing properties than mined or synthetic stones. Some simulants are nearly as hard as diamonds.
Synthetic – refers to manufactured gemstones chemically identical to mined gemstones. Synthetics emerge from the manufacturing process as naturally occurring stones and must be graded for Carat, Color, Clarity and Cut, often authenticated by the same organizations which verify grades of mined gems.
Sustainability Leaders Pledge to Reject Mined Gems: An Invitation
In advance of the rollout of the EthicMark® GEMS standard for gems from earth-friendly materials science, the CEO and COO of Ethical Markets Media have pledged to avoid gems mined from the Earth. Mined gems have been the funding source of many conflicts – leading to the term “blood diamonds”. They are related to the deaths of miners, human rights abuses, unfair labor practices, the degradation of the natural environment and water and land pollution.
For all these reasons, Ethical Markets, which for over a decade has set new standards in investing with the Ethical Money Directory and Principles of Ethical Biomimicry Finance®; in efficient renewable energy in the Green Transition Scoreboard®; and with the EthicMark® Awards for advertising, is now launching a new standard for diamonds and other gemstones: the EthicMark® GEMS. The standard guarantees that gemstones bearing the EthicMark® GEMS logo are not mined from the Earth but are created by human ingenuity. Henderson and Sanquiche invite participation by other sustainability leaders and NGOs, welcoming all comments on the EthicMark® GEMS standard found at www.ethicmarkgems.com.
Synthetic and simulant gems are viable alternatives for those wanting to align their token of love with the beauty of the gem rather than the horror of mining. Synthetic gems are chemically identical to their mined counterpart. Simulant gems are visually equivalent and often superior to mined gems because they do not suffer from the flaws, inclusions or color inconsistencies. Lab-created gems can be cut in the same popular shapes and sizes as mined gems and set locally to one’s own design. Often the price point is lower and in some cases considerably lower.
Most important to Hazel Henderson, CEO and Founder of Ethical Markets Media, and Rosalinda Sanquiche, COO of Ethical Markets Media and Managing Director of the EthicMark® Awards for advertising, are the social and environmental benefits. One need only read of deaths of miners or view satellite images of polluted rivers and lands to wish for a better alternative. Through the ages, cultures have demonstrated love and commitment with tokens of value whose most important value is in the sentiment. Aligning their values, Henderson and Sanquiche make the following pledges:
“As creator of the EthicMark® GEMS, I pledge, whether for myself or gift-giving, to always opt for jewelry crafted from plant seeds, naturally occurring stones or lab-created gems. I will only keep mined pieces received in the past with sentimental value and will continue, as I have already, to gift away jewelry comprised of mined stones. I will also donate pieces to fundraising efforts which address the injustices and environmental degradation of mining.”
~ Hazel Henderson
“I personally pledge to never purchase a mined stone for jewelry. Of the jewelry I currently own, I will only keep those pieces received as gifts with deep sentimental value. I will ask my loved ones to refrain from mined stones as gifts, and I will encourage them for themselves or gift-giving to explore the many beautiful, conflict-free, cruelty-free options available.”
~Rosalinda Sanquiche
Henderson and Sanquiche envision a future where human physical adornment celebrates respect for all life and the beauties of the natural environment, a future where all members of our human family are judged not by their outward appearance but by the “content of their character” and their service to our common future and our planetary home on Earth.
About Ethical Markets Media
Ethical Markets Media (USA and Brazil) is a micro-multinational social enterprise, Certified B Corporation, reforming markets and metrics while helping accelerate and track the transition to the green economy worldwide with the Green Transition Scoreboard®, Transforming Finance TV Series, Principles of Ethical Biomimicry Finance® and with reports, articles, newsletters, and analysis on EthicalMarkets.com, focusing on systems thinking and best practices to raise global standards. Ethicalmarkets.tv streams original Ethical Markets productions and video gathered from around the world.
