Is Neuromarketing Ethical?

Marketing helped drive the USA’s post World War II boom.  The arts of advertising and public relations flowered on Madison Avenue and in hundreds of business schools in the USA and gradually spread to Europe and other industrial societies.  From meeting needs expressed by consumers, marketing began to drive hyper-consumerism by inventing and creating new wants.  Legions of brilliant, creative minds were recruited into driving this mass-consumption form of industrial expansion. Read more…

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